SEO that starts inside the site, not bolted on.
Technical fixes, content built around what your business actually sells, and reporting tied to rankings and revenue, run by the same team that can also fix the site underneath it.
The problem
Most SEO stalls on things an SEO team can’t fix.
A lot of SEO work runs into the same wall. The keyword research is solid and the content plan is sound, but the site itself is slow, badly structured or missing basic technical fixes, and none of that is something an outside SEO consultant, working against someone else’s codebase, can actually touch. So the retainer keeps running while the underlying problem sits untouched, quietly capping whatever the content and links are trying to achieve.
We don’t work under that constraint. If your site needs faster pages, cleaner internal linking or a fix to how it’s indexed, we can implement that change directly, usually the same week we find it, because the engineering and the SEO strategy sit inside the one team. SEO becomes one coordinated job instead of a list of tickets handed off to whoever happened to build the site originally.
That doesn’t mean shortcuts exist where none are available. Rankings still take months to move, and we won’t tell you otherwise just to close a deal faster. It means the months you do spend are productive ones, rather than time lost waiting on someone else, in a different company, to act on a report you already paid for.
What you get
What a retainer covers.
Technical SEO
Crawlability, Core Web Vitals, structured data, internal linking, indexing and redirects, all fixed at the source rather than patched around from the outside.
Keyword research
Grounded in what you sell and who buys it, not raw search volume. We look for terms that convert, not just terms that rank.
Page briefs and content
Briefs written for real search intent, drafted with AI assistance and edited by a person who checks the facts before anything goes live.
Local SEO basics
Google Business Profile set up properly and consistent citations, for businesses that rely on being found locally.
Measurement
Search Console set up and monitored, with rankings tracked against traffic and, where possible, revenue.
Site fixes
Because we also build and host WordPress sites, structural or speed problems get fixed directly instead of flagged and forgotten.
Process
How a retainer runs.
Technical and content audit
We review the site, current rankings and competitors, and set priorities for the first quarter.
Fix the foundations
Technical issues and quick wins are handled first, usually inside the first four to six weeks of the retainer.
Build out content and links
Ongoing page briefs, content and internal linking, targeted at terms with real commercial value.
Report and adjust monthly
A plain-English report every month, with the following month’s plan adjusted around whatever is demonstrably moving.
Why Maku
Why people pick us for SEO.
We’re honest about timelines. SEO takes months, and the soft three-month minimum on the retainer reflects that reality rather than an attempt to lock you in past it. Retainers are sized to your market and your goals, so we quote after a conversation rather than from a rate card.
- We can fix the site itself, not just advise on it, which is the difference between a report and a result.
- Content is drafted with AI assistance, then edited by a person who checks it against what your business actually offers.
- Tracking is set up properly from day one, covered in full on analytics and conversion tracking, so the reports you get are ones you can trust.
FAQ
Questions we get asked
How long until we see results?
Months rather than weeks. Technical fixes can register quickly, but ranking and traffic gains from content and authority work usually take three to six months to accumulate. Anyone promising results within the first few weeks is either describing paid search or overselling you.
Do you guarantee rankings?
No, and we are wary of anyone who does, because nobody controls Google’s algorithm, ourselves included. What we can control is doing the technical, content and measurement work properly, then telling you honestly what is moving and what isn’t each month.
Is content drafted with AI bad for SEO?
No, badly edited content is bad for SEO, whoever wrote the first draft. We use AI for research and first drafts, then a person edits, checks facts and makes sure it actually reflects what your business does before it goes near your site.
What’s the difference between this and AI search optimisation?
This page is about ranking in Google’s normal search results. AI search optimisation is about getting cited by tools like ChatGPT and Google’s AI overviews, which reward different signals. Most sites need both, and they share a lot of the same groundwork.
Do we need to write new content?
Usually, yes, at least some. A lot of sites already have solid pages that just need a technical or on-page fix, but ranking for new terms almost always means new or substantially rewritten pages built around what people are actually searching for.
Can you do SEO on a site you didn’t build?
Yes, that’s most of this work. We start with a technical review of the site as it stands, fix what’s holding it back, and go from there. If the platform itself is the limit, we’ll tell you plainly rather than work around it forever.
What do you report each month?
Rankings for the terms that matter, organic traffic, and where we can connect it, the leads or revenue that traffic produced. Plus a plain summary of what we did and what’s next, not just a screenshot of a dashboard.
Engage
Building something ambitious?
Send us a few honest paragraphs about what you’re building, who it’s for and when you need it live. We’ll reply with a straight answer.