Paid search that starts with tracking, not with spend.
Search campaigns, Performance Max and Shopping for WooCommerce stores, with conversion tracking confirmed before a dollar goes to Google, and landing pages built to actually convert the clicks.
The problem
Most paid search wastes money before it wastes clicks.
The usual failure point isn’t the campaign. It’s what happens after the click. Conversion tracking is half set up, so nobody can tell which keywords actually produce leads. The landing page is the homepage, built for browsing rather than converting. Budget gets spent proving that broken setup doesn’t work.
We fix the order of operations. Tracking gets confirmed working first, landing pages get built for the specific campaign second, and only then does spend go live. It’s a slower start by a week or two, and a far better return once campaigns are actually running.
Because we build WordPress sites and handle analytics and conversion tracking as core services, none of that sits with a separate provider we have to chase. It’s the same team, the same week, one conversation.
What you get
What we run for you.
Search campaigns
Built around terms people actually use when they’re ready to buy, not just broad, expensive guesses.
Performance Max
Used only where it genuinely earns its budget, with defined goals and reporting, rather than switched on automatically.
Shopping for WooCommerce
Product feeds connected to your store and kept in sync, covered further on our WooCommerce development page.
Conversion tracking first
Forms, calls and purchases tracked and verified before spend starts, so every dollar can be measured.
Landing pages built by us
Pages designed and built specifically for the campaign, rather than a general page borrowed from elsewhere on the site.
Budget pacing and hygiene
Negative keywords, search-term review and pacing checked regularly, so spend doesn’t drift onto the wrong searches.
Process
How a campaign gets built.
Audit and tracking check
We confirm conversion tracking works, or set it up if it doesn’t, before touching a campaign.
Build the campaign and pages
Campaign structure, keywords and landing pages built together, usually in one to two weeks.
Launch and monitor closely
The first fortnight gets close attention, since that’s when search-term data starts showing what’s actually working.
Report and optimise monthly
Ongoing pacing, negative keywords and bid adjustments, with a plain-English report each month.
Why Maku
Why people pick us for paid search.
No long lock-in. You can leave with your account, your data and your campaign history intact, because none of it depends on staying with us.
- We won’t turn on spend until tracking is verified, which most agencies skip because it isn’t billable work.
- Landing pages are built, not briefed, by the same team that builds your WordPress site.
- Reporting is plain English each month, tied to what actually converted, not just clicks and impressions.
- If SEO makes more sense for your budget and timeline, we’ll say so, and SEO for WordPress sits right alongside this service.
What’s the minimum budget to start?
It depends on your market and what you’re trying to achieve. A local service business chasing a handful of leads a month needs far less than an ecommerce store trying to compete nationally. We’ll give you a realistic sense of scale for your industry before you commit to anything.
How fast can campaigns go live?
Once conversion tracking is confirmed working, usually within one to two weeks, including account setup, campaign structure and landing pages. We won’t turn spend on until tracking is verified, because paying for clicks you can’t measure is money wasted from day one.
Do you build the landing pages too?
Yes. Pages built specifically for the campaign convert better than sending traffic to a generic homepage, and since we also build WordPress sites, we can build and test those pages directly rather than briefing them to someone else.
Who owns the Google Ads account?
You do. The account, the data and the conversion history all sit under your ownership from day one. If you ever want to move to another provider or bring it in-house, you take the account and its history with you.
What’s your management fee?
We quote management after a short conversation about your market and your goals. The fee is separate from your ad spend, which is paid direct to Google, so you always know exactly what’s going to media and what’s going to us.
Can you take over an account we already have?
Yes. We’ll audit the existing account first, structure, tracking, wasted spend, search terms, and tell you honestly what’s working before we change anything. Plenty of accounts we inherit have been quietly burning budget on the wrong searches for months.
Should we do Google Ads or SEO?
Different jobs. Google Ads produces traffic as soon as it’s live and stops when you stop paying. SEO takes months to build but keeps producing without ongoing ad spend. Most businesses that can afford both eventually run them side by side.