Get found by AI search, not just Google.
ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews now answer questions your customers used to type into a search bar. We help your site earn a place in those answers.
The problem
Ranking well doesn’t mean getting cited.
Your site can rank on page one of Google and still never get mentioned when someone asks an AI tool the same question. These tools don’t hand back a list of links for a person to click through, they read a handful of sources themselves and write an answer, and only some of the sites they read make it into that answer.
Nobody, including us, can guarantee a citation. It’s a young field, the tools change how they pick sources without warning, and each one seems to weigh things a little differently. Anyone promising a guaranteed spot in an AI answer is selling something they can’t actually deliver, and it’s worth being wary of that pitch wherever you hear it.
What we can do is make your site the kind of source these tools tend to prefer: clear, well-structured, backed by real expertise, and consistent across the web rather than contradicting itself from one page to the next. This work overlaps heavily with our WordPress development and speed optimisation work, because a fast, clean, well-built site is easier for both AI tools and Google to read and trust.
Most businesses we talk to have never checked whether they show up in an AI answer for their own services, and are surprised either way once they look. That’s usually where this conversation starts, before any work begins.
What you get
What the work involves.
Clear entity and service pages
Pages written around one topic each, with a clear answer near the top, the way these tools prefer to quote from a page.
Structured data
FAQPage, Organization and Service schema added properly, so AI tools and search engines can read exactly what your business does.
Crawlable, clean content
Fast, clean HTML that AI crawlers and Google can actually read, instead of content locked behind heavy scripts or slow pages.
Expertise signals
Author information, clear sourcing and content that shows real knowledge, the signals these tools weigh when deciding what to trust.
Consistent facts across the web
Your business details lining up across your site, directories and profiles, since inconsistent facts undermine trust with tools and people alike.
Measurement
We track citations where they’re visible, referral traffic from AI tools, and branded search, so you can see whether it’s working.
Process
How it runs.
Audit
We check how your site currently shows up, or doesn’t, across AI tools and identify the gaps in structure and content.
Fix the foundations
Structured data, page structure and technical cleanup, often alongside our WordPress development work if the site needs it.
Build out entity and service pages
Clear, well-structured pages for what you actually do, written for a person and readable by a machine.
Measure and adjust
We track citations, referral traffic and branded search over time, and adjust as these tools change how they choose sources.
Why Maku
Why businesses pick us for this.
We’re honest that nobody can promise a result here, including agencies that say otherwise while quietly hedging in the fine print. What we can promise is the work itself: proper technical foundations, real content written by someone who understands your business, and a straightforward way to measure whether any of it is paying off.
- We don’t sell this as a bolt-on SEO package tacked onto a retainer. It’s tied to real WordPress engineering, not a monthly checklist someone works through without reading your site.
- We measure what’s actually measurable right now, visible citations, referral traffic, branded search, and tell you plainly which parts we can’t measure yet.
- Pair it with AI for WordPress if you also want AI features running on the site itself, not just optimising how outside tools see it.
Is this just SEO?
It overlaps with SEO but isn’t the same job. Traditional SEO optimises for ranking in a list of links. This optimises for being read, understood and quoted by an AI tool writing an answer, which leans more on structure, clarity and trust signals than keywords alone.
Can you guarantee we’ll appear in AI answers?
No, and nobody honestly can. These tools choose sources by their own criteria, which changes without notice and isn’t published. We can put your site in the best possible position for it. We won’t promise a result we don’t control.
How do you measure whether it’s working?
We track citations where they’re visible to check, referral traffic from AI tools in your analytics, and branded search volume, since people who see your name in an AI answer often search for you directly afterwards.
Does this hurt normal SEO?
No. Nearly everything that helps here, clear structure, fast pages, real expertise, structured data, also helps traditional SEO. We’re not aware of a genuine trade-off between the two.
How long does it take to see results?
There’s no fixed timeline, since it depends on how AI tools are already indexing your industry. Expect it to run alongside other WordPress work over months, not days.
Do we need to write new content?
Usually, yes, at least for the pages that matter most. Existing content often needs restructuring rather than a full rewrite: a clearer answer near the top, better headings, facts stated plainly instead of buried in marketing language.
Should we allow or block AI crawlers?
For most businesses that want to be found, allow them. Blocking AI crawlers stops your content from being cited at all. We’ll talk through the trade-offs if you have content you’d rather keep out of AI answers.