AI, built into the WordPress site you already run.
Search that answers questions, content tools in the editor, a chatbot trained on your content. Built as proper WordPress plugins, with a person approving what goes out.
The problem
A chatbot bolted onto a page isn’t AI for WordPress.
Most “AI for your website” offers are a widget pasted into a page: a chat box floating in the corner, disconnected from your content and your editors, configured once by an agency and never touched again. It doesn’t understand your products, can’t help anyone search your site, and it’s usually the first thing to break when you update a theme.
The bigger opportunity sits inside WordPress itself: in the editor your team already uses every day, in the search box on your site, in the forms your leads fill out before anyone on your team sees them. That’s where AI saves real time and improves the experience, rather than sitting on top of the site as decoration.
We build these features as proper WordPress plugins on the REST API and block editor, so they operate consistently with how the rest of your site works, and continue working properly when you update a theme or a plugin. This applies regardless of whether we built your site, since most of it comes down to how the plugin is written, not who built the theme underneath it. See our support and rescue page if your site needs other work too, before or alongside adding AI to it.
What you get
What we build into the site.
Site search that answers questions
Search that reads your content and produces an actual answer, rather than a list of pages that happen to mention the search term somewhere.
Content assistants in the editor
Drafting, summaries, alt text and translations inside the block editor, with your team approving every version before it goes live.
A chatbot trained on your content
A chat assistant that answers from what’s on your site, with a clear handoff to a person the moment it’s unsure.
Lead qualification on your forms
Forms that ask the right follow-up question and route each lead to the right person, instead of delivering everybody to a static thank-you page.
Personalisation and recommendations
Product recommendations for WooCommerce stores, and content that adapts to what a visitor is looking for.
Automated tagging and internal linking
Content gets tagged and linked to related pages automatically, which is the kind of housekeeping that otherwise falls to whoever has time that week.
Process
How it gets built.
Audit your site
We examine your content, your stack and your editors’ workflow to establish where AI genuinely saves time, rather than simply where it is possible to add some.
Build as a plugin
Features are built as a proper WordPress plugin on the REST API and block editor. We test them against your real content and theme.
Human approval built in
Anything the AI drafts or suggests passes through your editors before publication. Nothing publishes or sends itself automatically.
Launch and monitor
We launch, then watch how each feature performs against real visitors and real content, and adjust the configuration from there.
Privacy
What leaves your site, and what doesn’t.
Some features, like search over your own content or automated tagging, can operate without transmitting your data to an external model at all, because the work happens against a local index built from your own content. Others, like a chatbot that generates natural answers or a content assistant that drafts text, call an AI model’s API, which means that piece of text gets sent to that provider so it can generate a reply.
We explain exactly which features do which before we build anything, and we don’t use your content to train our own models. What a model provider actually does with API traffic is determined by their own terms, not ours, and we’ll walk you through precisely what that means for your business before you switch a feature on, not afterwards.
Why Maku
Why businesses pick us for this.
We work inside WordPress every day, building custom themes and plugins from scratch, so the AI features we add integrate properly inside your site and follow its own conventions, instead of fighting against them the way a bolted-on widget does.
- Works on sites we didn’t build. Our custom development team can repair or extend the site itself first, if it needs it.
- Built properly as WordPress plugins rather than pasted scripts, so nothing breaks the next time you update a theme.
- Human approval by default, so the AI produces drafts and your editorial team decides what is eventually published.
- Running costs are estimated before the build, not discovered on your first model invoice, and features can be switched off from the admin if one stops earning its keep.
Can you add AI to a site you didn’t build?
In most cases, yes. If your site runs on standard WordPress, we can usually add these features without a rebuild. If the codebase underneath is a mess, we might recommend some support and rescue work first, so the AI features have something solid to sit on.
Is AI-generated content bad for SEO?
Not because it’s AI-written. Search engines care whether content is useful, accurate and not mass-produced junk, not who typed it. We build these tools to draft and assist, with your team reviewing and editing before anything publishes, which is what keeps the content actually good.
Which AI models do you use?
We choose current models from established providers based on the task, rather than committing to one brand, and we tell you exactly which one before we build anything. Providers update their models often, so we’d rather confirm this with you directly than print a version number here.
What does it cost to run each month?
Running costs are mostly the usage cost of the AI model itself, which scales with how much your site is used. We give you a realistic monthly estimate before we build, alongside the fixed price for the build itself.
Does adding AI features slow the site down?
Not if it’s built properly. Most AI calls happen in the background or on demand, not on every page load, and we test performance as part of the build. Pair this with our speed optimisation work if the site is already slow for other reasons.
Can our editors turn features off?
Yes. Every feature we build has a way to switch it off or adjust it from the WordPress admin, so your team stays in control day to day, not just at launch.
Is our content used to train AI models?
Not by us. We don’t use client content to train our own models. Whether a third-party model provider retains API traffic is set by their own terms, and we’ll explain what that means before you commit to a feature that calls one.
Can you build a chatbot as part of this?
Yes. See our dedicated AI chatbots page for how we build one trained on your content, including where it hands off to a person.